SoBo Development

SoBo (South Broadway) Development (a Wood Property) is a new home development in the heart of Denver. CO. The assignment was to develop a moodboard/brand look + feel, based on the brand strategy. The vibe of this project was urban living with a skew towards younger demographics, this thriving neighborhood is full of one-off boutiques, up-and-coming breweries and some of the best food in Denver, along with developing minor brand application roll-out, identity was design, typography and lots of color-way options.

Role: I created the moodboard, sourced images (an exception to the custom photoshoot), developed all brand elements, created supplemental collateral for brand implementation along with identity concepts and identity roll-out. Developed style guide and brand book, describing photography style, basic identity usage, colors, typography and brand story.

Project Created while at Cohn Marketing