Details & Info
Functional Remedies makes excellent hemp-based medicinal products, ointments, supplements, drops and so on. They were ready to focus their market share from online-only to brick-and-mortar, and this campaign was created to evoke the active lifestyle and benefits of using a hemp product to alleviate pain and soreness.
Role: I created the visual concept for the campaign, utilizing content provided by the copywriter. Then develop additional concepts based on original plus all of the typography work and image/typography compositions. Sourced images and creative additional POS campaign assets.
Project Created while at Cohn Marketing