Elium Vape

Elium Vape wanted to get into an overly saturated market. But this device is different. It created and patented with the user in mind, being able to pair directly with the user’s phone, and adjust the heat and set as needed. The approach was to create something light and airy, with bright colors and impactful typography. The identity was created based on the shape of the device, along with packaging concepts direct to consumer.

Role: I created the identity concept and roll-out and build-out brand assets, based on internally developed brand. I also developed the concepts for the product consumer packaging and developed branded stationery and brand elements.

Project Created while at Cohn Marketing