Details & Info
Based on the amenities that the city of Black Hawk has, a campaign was created to get people who would not be going on a regular basis, by prompting them to go for activity and stay for the gaming. I’m very proud of this campaign, my involvement included; creative concepting, art direction, copywriting (headlines and tagline) photo editing and most of the production roll-out.
Role: I developed the campaign concept, creative direction on copy and visuals, wrote the headlines and tagline, rolled-out and implemented campaign into various media assets; ranging from website assets, mailer/coupons, out-of-home campaign billboards/bus shelters, digital banners, event assets and helped direct Spanish language radio VO. From concept-to-production.
Project Created while at Cohn Marketing