Culture

In-depth research can be a gateway to subjects which enrich and diversify a design, even when the topic is one that is familiar. This was true for the Lucha Libre idea. This design packages the complex nature of the Mexican Lucha Libre culture. It is not just an entertaining sport, but is a unique culture deeply entrenched in Mexican life. With the immigration of Mexicans to the United States, Lucha Libre is quickly becoming part of the U.S. pop culture as well.

Package Development
Cultural Research
Poster Series Development
Unmasked Luchadors + Poster Book

Sustainable

New ideas and techniques are being developed in order to improve stainability of both products and companies. Innovation and sometimes seemingly outrageous ideas can be a great experience for understanding how to improve not only the look of a product but also its sustainable use. This product is intended to be placed in hot water in order to make a salmon-flavored gelatin. The salmon package dissolves in the hot water and eliminates waste. The base is intended to be used as a cutting device to create perfectly cubed gelatin squares for presentation of the finished product. It is created out of corn-based products for easy breakdown in a landfill.


Logo
Concept
Package Development

Social Awareness

Social problems often seem distant and people sometimes only react to issues that affect them directly. It is necessary to create awareness in individuals and to educate them on how these issues are important to all of society. A compact and unique design can do just that. This package is intended to promote awareness of poverty and the awful conditions that the world's poor encounter everyday. Anyone handling this object should experience a sense of disgust and humility, and should be inspired to make changes in their world.

Compress Garbage
Contaminated Water
Rummage for Building Shelter
Dirt Floor from Shanty Towns

Packaging Study

Proper research will provide insight into any problem and illuminate possible solutions. Simple and clean design sometimes can be the best answer to promote a product. This is especially true when the product itself is uniquely beautiful. A successful design will only enhance this beauty. This idea was utilized when developing a package to house nature's products.

Diecut
Package Development
Team Collaboration

Experimental

Characters belong in their own worlds and, when playing with toys, people use their imagination to create that world. However, this design appropriates the original packaging as an environment created specifically for the toy, expanding the world of imagination into the visual.

Package Development
Toy Design